Marketing:

Marketing is crucial to the sale of any product or service.  Most home sellers just never consider it in the sale of their home.  Think about how many ads you see in many different formats just to sell a car, wireless phone service.  Why should your home, which is much more expensive be advertised any less?  We here at The Shudnow Premier Property Team have developed The “Great 8 Marketing Program” to ensure our listed homes get sold.  The Great 8 Marketing Program consists of 8 separate but coordinated marketing techniques to sell your home.

1)      RE/MAX international– Its very simple, RE/MAX spends more money on TV advertising than all of its competitors combined.  We utilize their marketing of buyers to push them toward your home.

2)      RE/MAX of Northern Illinois – We spend more money on radio ads than any other Realtor.  The ads push customers to www.IllinoisProperty.com  which is now the 2^nd largest searched web site in the Chicago Metro area.  With our team, you will be showcased (I will explain later) on this site.  RE/MAX of Northern Illinois was #1 in Chicago Metro last year 

  (2006).                 # of homes sold

            RE/MAX                     31,942

            Coldwell Banker          20,946

            Century 21                  13,053

            Baird & Warner            6,930

3)      Internet Marketing – 86% of your buyers will search for the home themselves on line.  Our job is to assist them in finding your home.  With The Shudnow Team, you will be on over 50 of the largest web sites, generating over 97% of the home searches in the Chicago Metro area.  Realtor.com; IllinoisProperty.com; Remax.com; all 3 Chicago News Papers, Tribune, Times & Daily Herald; all 3 search engines, Google, Yahoo & MSN; and most of our competitors web sites’ Coldwell Banker, Century 21, Baird & Warner, Prudential and several others.  Yes, you saw that correctly. 

YOUR HOME WILL ACTUALLY BE LISTED ON MANY OF OUR COMPETITORS WEB SITES.  Not only will it be listed, many of them will have multiple pictures and even allow us to have a full write up of your home.  On 1 particular home in Arlington Heights, we were surrounded be 3 homes listed by Coldwell Banker.  I went to the Coldwell Banker NRT site and looked up the homes.  Our listing was the only home with more than 1 picture, in fact we had 7 pictures and a great write up.

4)      Show Casing – Not only is it important to be on as many web sites as possible, your home needs to stand out on them.  The vast majority of homes on the 8 independent sites have just 1 picture and the write up consists of the following words, “single family home – county of cook”.  Not much to look at or see.  With us, your home will have multiple pictures, usually 7 to 9, a complete write up, and scrolling text (where permitted).  Studies have shown that this show casing of homes drives 299% more traffic to your home.

5)      Visual Tour – Many people will view the pictures and read our write up, but then what?  They want to get a better feel for your home.  That’s where the Visual Tour comes in.  The Visual Tour will give the potential buyer a great fell for your home.  It also pushes the show casing from 299% more effective to a whopping 427%.

6)      ½ Point Rebate – We put our money where our mouth is.  Everywhere we are allowed to, we will let potential buyers know that if they buy your home through us, we will rebate ½ point back to them at closing plus a $250 home depot card.  This comes out of our pocket NOT yours.  Buyers absolutely love this.

7)      Easy Access for Showings– To many agents try and get a listing, will market the home ok, and then fall down on handling the showings.  We have eliminated that problem.  We hired a professional company that is 100% dedicated to handling showings.  They operate Monday thru Saturday from 8:00am to 8:00pm and on Sundays from 8:00am to 6:00pm.  Not only will they schedule the showings, they will contact you both by phone and email.  After the showing, they will send a questionnaire to the showing agent asking them for information about your home.  You will be given a user name and a password so that you can access the showings and questionnaires.

8)      Signage– If you drive by a home and call the phone # on the sign, you will almost always get the main brokerage.  A broker employee who handles 50 to 200 agents will answer the phone and absolutely have no idea about your home, will either stumble through or not care about helping your potential buyer.  With us, our sign phone #s only come in to our offices.  ONLY Shudnow Team members answer our phones.

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